Publishers win: Native tipping system creates a passive revenue stream for creators’ site or social media channel (more on this in #15) Here’s a breakdown of what this means for all parties involved: It creates a new internet economy where everyone wins: Users aren’t the only ones who reap immediate benefits from switching to Brave.īrave’s native BAT currency introduces a completely new way of advertising: Rather than auto-surrendering all data (read: value) directly to the advertising platform (Google, Facebook) for free, the end user (who receives the advertising) is paid directly for their attention. The decentralization movement has arrived, and Brave has stepped up to the plate by paying a cut of all advertising revenue to its users (you!)ģ. Without competition, or a public understanding of the online advertising business they’ve had free reign to take 100% of the bread for themselves. The only reason that this idea seems so outlandish is because Google has spent a great deal of money maintaining this monopoly. Those with a good understanding of business have been screaming this for years: WE THE USERS are entitled a paycheck from companies like Google and Facebook for using our data for advertising purposes. So, if your data makes Google billions of dollars…shouldn’t you be given a piece of the pie? Of course you should! They track everything you do, everything you search, everything you enjoy, then make billions by selling this information to third parties. When you browse the internet, you are giving tech giants like Google and Facebook enormous value through your data.
How much of that value are users seeing? At this point Facebook should be paying users for the privilege of using our data.
Here’s the thing, folks–if you think about data from an economic perspective, it becomes clear that users should have been paid for using the internet since day 1!įacebook is now worth $650 billion largely due to the monetization of our data. How can a browser just pay you for browsing the internet? This is one of the core principles of Brave Browser: COMPENSATING you for your attention. When you use Brave, you get paid every time you see an advertisement (among other ways, which I’ll discuss later). Here are 20 Reasons why you need to ditch Chrome, Safari, Firefox, or whatever you’re using–and download Brave Browser today! 1. I know that sounds crazy, but hear me out…I’m about to blow your mind. Today, I’ll be talking to you about Brave, the internet browser that’s legitimately changed my life. TL/DR: I ditched Google Chrome for Brave Browser on ALL of my devices.
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